Ethereal by UG began as a humble passion project started by Urvashi Gupta in a Mumbai apartment, evolving into a brand that has proudly fulfilled over a hundred orders. Our journey is rooted in the belief that fashion should empower, and our focus is to instill confidence in women to embrace their unique style.
Specializing in handcrafted and Indian artisanal treasures, we are on a mission to promote Made in India. Ethereal by UG stands as a testament to conscious consumerism, offering jewelry that transcends trends and embraces the authenticity of craftsmanship.
Our commitment to sustainability goes beyond fashion, saying farewell to plastic and embracing conscious luxury with baroque pearls, natural stones, and a nod to nature’s beauty. Ethereal Bug is more than a brand; it’s a community of individuals who appreciate the finer things in life, united by a love for trends, self-care, and meaningful adornments. Join us in crafting enduring stories and redefining the essence of jewelry fashion. Welcome to a brand where every piece tells a story of passion, purpose, and elegance.
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