Welcome to Ethereal by UG, where premium jewelry meets affordability. We bring you timeless, elegant designs crafted with 18k gold plating on surgical-grade stainless steel. Our jewelry is waterproof, anti-tarnish, and hypoallergenic—perfect for everyday wear and sensitive skin.
Designed to last and made to shine, our pieces combine luxury, durability, and style without compromising your budget. Whether you’re looking for minimalist staples or bold statement pieces, Ethereal by UG offers quality you can trust and elegance you’ll love.
Celebrate everyday luxury with us—because you deserve jewelry as extraordinary as you are.
Urvashi Gupta, a dedicated fashion stylist, is keenly aware of the constraints imposed by stereotypical beauty ideals and Euro-centric standards, hindering individuals from fully embracing their authentic selves. Recognizing the need for change, she embarked on creating an Indian brand that stands as a beacon for self-celebration.
With a strong background in learned fashion styling and a fervent belief that fashion is a potent art form, Urvashi brings her unique vision to Ethereal by UG. She envisions empowering individuals through expressive and empowering fashion. At the core of our brand is Urvashi’s commitment to redefining beauty standards and fostering empowerment through unique, affordable luxury jewelry.
Join us in celebrating individuality, confidence, and the transformative power of fashion.
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