Urvashi Gupta, a dedicated fashion stylist, is keenly aware of the constraints imposed by stereotypical beauty ideals and Euro-centric standards, hindering individuals from fully embracing their authentic selves. Recognizing the need for change, she embarked on creating an Indian brand that stands as a beacon for self-celebration.

With a strong background in learned fashion styling and a fervent belief that fashion is a potent art form, Urvashi brings her unique vision to Ethereal by UG. She envisions empowering individuals through expressive and empowering fashion. At the core of our brand is Urvashi’s commitment to redefining beauty standards and fostering empowerment through unique, handcrafted jewelry. Join us in celebrating individuality, confidence, and the transformative power of fashion.

Specializing in handcrafted and Indian artisanal treasures, we are on a mission to promote Made in India. Ethereal by UG stands as a testament to conscious consumerism, offering jewelry that transcends trends and embraces the authenticity of craftsmanship.